Make it easy to buy. Make the process easy for potential clients to get set up. Make the ability to opt out of a contract easy.  

Show the prospective clients that you’re going to help them get to their future. You’ll help make their days and lives easier.

If you make it easy enough and follow through, you’ve done it. You have a lifelong client and an advocate for your company/product.

Make the process easy, but don’t lie if the process is complicated. Show them the top ways your clients implement your products. Give them the best practices across the industry for implementing a product like yours. Show them how you can help guide them through the process.

It shouldn’t feel hard. It shouldn’t be overwhelming. It should be easy. 

Your clients lives are already, for the most part, hectic and busy. Make one thing, your product, the piece of their life they feel relieved to utilize. 

If your product gives the, time back into their day and will ultimately save them money, the upfront time and dollar investments shouldn’t be a big deal. If they see the value and understand they’ll need to do a little work, you’ve sold them.

Now follow through with your promises and make their lives and processes easier.