You’ll hit a point where the need to differentiate yourself from others is the difference between keeping a client and losing a client.
You need to do the extra things it takes to keep clients happier, longer.
Call clients just to see how they’re doing overall. Don’t sell anything, just check in and see how everything is going.
Send them cards. I’m sure none of your competitors or any of your clients vendors are doing this. This seperates you from the pack and clearly sets your intentions. You’re here for them.
Intent is so important. If you’re in it for yourself, your prospects can tell. If you’re truly trying to help make your prospects lives easier they’ll also see that.
By checking in frequently making sure everything is going smoothly and not reacting to something bad happening to them, you show you’re in it for the long run. You’re dedicatedto helping them at all times.
Your intention is to make sure they’re seeing results and that you’re following through with your promises.
You’re there for anything and everything. Going the extra mile for your clients will pay off tremendously. You’re not only going to see your relationships grow, but also profit from referrals and revenue.