Is it because we don’t believe we can do? Maybe it’s the project. We don’t believe in what we’re doing anymore. Maybe it’s gotten too hard or we don’t have enough time.

Whenever we start something it’s exciting. It’s new. It’s fun.

You’re willing to put in the time because it’s exhilarating. It’s almost like a drug. You can’t get enough of it. 

That feeling wears off after a few weeks or months of hard work. That’s when most of us start looking for something else that’s new and exciting.

That initial feeling is so intoxicating that we want to continue that feeling for as long as we can. The feeling usually comes from trying something else. 

Moving onto so something else is easy. Quitting is easy. When something gets too difficult we stop. When we don’t know what next steps to take we stop. We wave the white flag. We give up on the project.

Quitting isn’t always a bad decision but continuously jumping from project to project hoping for quick success will never work.

Why we give up comes down to a variety of reasons. They’re mostly excuses.

Figure out why you’ve given up on something before. Pin point the problem and fix it.

There’s a reason.

It could be a fear of failure. It could a lack of belief in yourself or your product. It could be a fear of what other people think about you. It could be a lack of confidence in yourself.

Whatever the reason is, figure out what you’re really afraid of. Figure out why you’re worried about other people.

Take the time to reflect. Learn from your various failed attempts. 

Don’t let your past failures deter you from trying again.