Giving is important. Giving to people who truly need something. When selling, it needs to be a give and take environment.

You can’t be the only person giving. You need to receive something in return. Whether that be a commitment or a conversation or a PO, it needs to be something.

You can’t keep doing a bunch of things for someone without receiving help from them. It can’t work that way. If you want to build a true relationship with your clients, they expect you to ask them for that next step or to make that next decision. That’s how relationships work.

Make sure you’re not being taken advantage of. Don’t drop your prices because someone says your too expensive.

Stand your ground. You can work together on pricing if it comes to that. You devalue your product dropping the price without any reason. 

Focus on giving your clients and prospects what they need. Clients are your companies life blood, but make sure you’re relationship is a two way street.